Explore Emerging Opportunities Around AI Adoption and Shifting Buyer Needs

The 3rd Edition of the Telarus Tech Trends Report: A Roadmap for Technology Advisors for Business Growth

What’s Inside:  

The Telarus Tech Trends Report: Third Edition is one of the most comprehensive industry benchmarks for the channel, and a critical resource for today’s technology advisors seeking a competitive advantage. 

You’ll discover: 

• Top investment priorities by buyer segment: Both mid-market and enterprise organizations are investing in technology, but mid-market is a gold-mine for opportunity. In fact, 92% of mid-market organizations expect budget increases vs 46% of enterprise, and 89% of mid-market increases are earmarked for software over headcount. Learn what’s driving technology buying decisions, and how mid-market and enterprise buyers differ in their approach. 

• The latest AI trends: AI is once again the leading driver of IT investment—58% percent of buyers identify it as a top priority, with next-generation cybersecurity, CX, and cloud following close behind. See who is investing in AI and emerging tech, what they are prioritizing, and where support is most needed. 

• Exclusive recommendations: 96% of mid-market companies and nearly one-third of enterprise buyers are interested in working with advisors. Gain actionable tips for approaching these buyers, and turning trends into winning opportunities.  

Why Read the Report? 

• Buyers are moving quickly and want advisors who are up to speed with the latest trends and technologies. Discover current opportunities and challenges for advisors, and how to position yourself for as a trusted go-to resource in today’s competitive market. 

• AI remains the leading driver of IT investment. Yet one in three buyers still aren’t discussing AI with clients. This report explains why AI expertise is more important than ever, and provides recommendations for how you can discuss AI with confidence.

• Discover the solutions that are driving the most revenue for leading advisors, and where to focus your efforts in the months ahead.