“We rely heavily on Telarus to train our team on what AI, how AI, why AI.”

AI Isn’t the Future—It’s the Now

AI has moved beyond the hype. It’s reshaping customer conversations, budgets, and expectations—and advisors who can lead with confidence are winning the most. Yet only 13% of advisors feel truly prepared to sell AI, even as AI ranks as the #1 investment priority among IT buyers. (2025-26 Telarus Tech Trends Report) 

This resource page was built to close that gap. Dig in and check back often—we will continue to add fresh content to help you keep up with the pace of change. 

Listen, Learn, Lead

AI Power Hour – Monthly AI Webinar Series

Join Telarus experts for action-packed monthly sessions that transform AI from abstract concept to concrete business results. We’re talking real success stories from top performers who use AND sell AI.

Telarus University AI Courses

Expert-led on-demand courses to help you build fluency and confidence:

AI Essentials

Looking for a solid AI foundation? We’ve got you covered. This on-demand learning path covers the core concepts and practical applications of AI for business and personal productivity. It is designed for learners of all levels, focusing on foundational knowledge, ethical considerations, and hands-on skills you can immediately apply.

Get Started

Conversational AI

This on-demand learning path provides a comprehensive approach to selling conversational AI solutions such as chatbots and virtual agents in complex environments. It covers the full scope of the sales process—from understanding AI-powered technologies and identifying ideal prospects to building ROI-driven proposals, navigating procurement, and driving post-sale adoption. The path combines real-world strategies and practical techniques to accelerate deal success and drive long-term customer value. 

Get Started

Tools to Drive Customer Conversations

Why AI Now Pitch Deck

Your turnkey presentation for engaging customers on AI strategy—from hype to real-life business outcomes. Customize it with your branding and use it to frame conversations around value, risk, and readiness. 

Guide your clients through: 

• AI promise vs. reality overview
• 5-pillar readiness framework
• Use case prioritization 
• 3-phase roadmap for AI adoption 

Download the Deck

AI Readiness Assessment

A proven conversation starter that helps clients evaluate where they stand on data, governance, processes, and outcomes—and where to start first.

Use it to: 

• Diagnose readiness gaps
• Align stakeholders around business priorities
Create an actionable roadmap 

Download Assessment PDF

Insights That Give You the Edge

eBook: Closing the GenAI Divide

This quick-read eBook breaks down why 95% of GenAI initiatives fail to deliver lasting ROI—and where technology advisors can step in to drive measurable impact. If you want to lead smarter AI conversations, win more mid-market opportunities, and guide customers from hype to ROI, this is your must-read starting point. 

Two versions available: 

  • Advisor Edition: Includes outcomes-driven conversation starters and tips for guiding successful deployments.
Read the eBook
  • Coming Soon! Customizable Customer-Facing Edition: Co-brandable version to position you as a trusted guide. 

2025-26 Telarus Tech Trends Report: AI Buying Behavior Insights

Understand how top IT buyers are budgeting, evaluating, and implementing AI now. 

Key findings to use in your conversations: 

  • AI adoption has moved from pilots to production—especially in the mid-market. 
  • 58% of mid-market and enterprise buyers ranked AI as their top investment priority. 
  • 92% of mid-market companies plan to increase IT budgets in 2026, with a focus on AI, software, and automation. 
  • Buyers cite data readiness and ROI as their biggest AI challenges—two areas where you can lead. 
Read the Full Report

Knowledge is Power

There’s more from our AI and emerging technology experts here:

Why Advisors Trust Telarus for AI Enablement

Telarus helps advisors turn AI potential into measurable business outcomes. We bridge the gap between supplier complexity and customer clarity—empowering you to lead with confidence and deliver real results. 

Our Approach: 

  • Strategic Enablement: We equip you with tools, playbooks, and frameworks that turn AI conversations into opportunities. 
  • Supplier Alignment: We pre-vet AI suppliers and curate solutions built for business outcomes, not hype. 
  • Technical Expertise: Our engineering and advanced solutions teams are the most accredited in the channel—with deep experience across AI and emerging technologies.  
  • Outcome Focus: From readiness assessments to full-scale adoption, we help you guide customers through every phase of their AI journey. 

With Telarus, you don’t just sell AI—you help customers operationalize it.

Get In Touch

Ready to dive deeper or have a specific question? Our experts are here to help you succeed.