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CYBERSECURITY
Your Cyber Launchpad for
Cybersecurity Success
Lead security conversations in plain English, spot the deals already in your book, and bring in Telarus experts for the technical work. Your cyber selling resources are a scroll away.
$311B+
global cybersecurity spend expected in 2026
$12.49T
expected cost of cybercrime worldwide in 2026
2 in 3
companies raising security budgets by more than 25%
FEATURED FIELD GUIDE
Security Simplified: sell security without being the expert
Spot security needs in accounts you already have, lead a confident conversation, and hand the technical details to Telarus experts. The result is a new recurring revenue stream, no security expertise required.
22 pages · Published October 2026
What’s inside the guide
01
Why Security, Why Now
Three numbers for every call
02
What Clients Struggle With
Six problems, six first steps
03
Talk Like an Expert
Seven areas, zero acronyms
04
Who Buys and How You Get Paid
Four buyers and how you’re paid
05
Spotting Your Next Deal
Six triggers, four questions
06
Outcome-Based Selling
Turn risk into revenue
07
Add Security to Any Deal
Phone, network and cloud plays
08
Your First Deal
Bundles and a six-step plan
FROM THE FIELD GUIDE · SECTION 5
Six phrases that tell you a client is ready to buy
Each phrase arrives with urgency, an owner and a budget. Hear one on a call, and you likely have a deal.
“We’re worried about ransomware.”
Leadership is already paying attention. Talk detection, response and recovery.
“We are renewing cyber insurance.”
There is a deadline, and the insurer has already written the to-do list.
“We do not have a security team.”
Offer an outside team or a part-time security leader. Nobody inside competes.
“We’re moving to the cloud.”
Systems are changing right now, and money is already set aside.
“We had an incident.”
Often the fastest sales cycle you will see. Talk cleanup and recovery.
“How do we manage AI risk?”
A new area with no competitor in place, and the board cares.
THEN ASK
Three of the four questions
- What do you worry about most when it comes to protecting the business?
- When did you last review your security strategy?
- Where do you feel confident, and where less certain?
- Are you actively evaluating any security initiatives?
Your cyber toolkit for selling security that pays off
Every asset works alongside the Security Simplified Field Guide so that you can move from first conversation to registered deal with one kit.
FIELD GUIDE
Security Simplified
Spot, start and register your first security deal, in plain English.
Anchor
PLAYBOOK
Holistic Cyber Selling Playbook
Buyer personas, compliance frameworks, verticals and the value of MSSPs.
CHEAT SHEET
Discovery Cheat Sheet
Six trigger phrases and four questions from the guide, on one page.
MARKETING KIT
Campaign-in-a-Box
Cybersecurity Awareness Month tip sheet, toolkit guide and templates.
TIMELY: COMPLIANCE UPDATES
HIPAA and CMMC deadlines your clients need to know
Healthcare and defense clients face two deadlines with costly penalties. Each one opens a security conversation.
HEALTHCARE
New HIPAA Security Rule
Effective June/July 2026
Entities that store or access protected health information must add previously optional safeguards within 240 days.
In the guide: “Rules they must follow,” Section 2
DEFENSE
CMMC Phase 2
Deadline moved; requirement did not
Help defense clients assess readiness, update security plans and stay contract-eligible. Add your logo to the fact sheet.
In the guide: the Compliance Pack, Section 8
TIMELY: COMPLIANCE UPDATES
HIPAA and CMMC Compliance Opportunities for Cybersecurity Revenue, with Sumera Riaz and Trevor Burnside
AI & Cloud Security
Cloud adoption and AI tools are creating new risks your customers may not yet see. Tune in to get up to speed before your next conversation.
DEEPER LEARNING
Courses and expert sessions that build cyber fluency
Finished the field guide? These Telarus University paths and HITT sessions take each section further.
TU LEARNING PATH
Cybersecurity Sales Learning Path
From foundations to consultative selling: position MSSPs, Zero Trust and compliance solutions by buyer priority.
TU LEARNING PATH
Cyber Product and Technology Learning Path
AI-driven threat detection, Zero Trust, endpoint protection and
managed security, plus insurance and SOC drivers.
Tune in for the latest from our experts
MORE FROM TELARUS
Knowledge is power
There’s more from our cybersecurity experts here.
RECENT BLOGS
Ready to go deeper on cybersecurity?
Talk to a Telarus cybersecurity expert or explore Telarus University for more resources.